Join us for the Marketing Symposium – Carolinas, hosted by LeadingAge North Carolina and LeadingAge South Carolina, on September 11 from 10:00 AM to 4:00 PM at The Sharon at SouthPark in Charlotte, NC. This full-day event brings together marketing professionals from across the Carolinas to share strategies, learn from industry leaders, and connect with peers. 

Agenda

9:30 AM – Registration and Breakfast
10:00 AM – Program Begins
12:00 PM – Lunch
4:00 PM – Program Closes

Sessions 

Case Study: Cypress Cove’s Strategic Tech Stack for Driving and Converting Financially Qualified Prospects
Cypress Cove, a premier senior living community in Southwest Florida, has successfully created a modern, data-driven marketing and sales engine by integrating three best-in-class platforms: Validify from SenioROI, MoneyGauge from myLifeSite, and YourTour by The Vectre. Through the seamless use of these technologies, the Cypress Cove team has created an end-to-end experience that moves prospects from curiosity to conversion – all while addressing the psychological and financial challenges of making a significant life decision.

Presented by The Vectre and SenioROI

Balancing Digital Marketing with Emotional Intelligence in Sales

Through online research and email communications, today’s prospects come to our communities better educated than ever. But that education, while important, is not actually making the sales process any easier. Prospects still face the same emotional challenges involved with making a move as ever. In this presentation, we will share strategies on both how to augment your digital marketing program to better move prospects through their customer journey, and how to enhance your sales performance and closing rate by developing strong emotional intelligence skills on your sales team.

Presented by Love & Company, MD 

How “Internalized Ageism” Impacts Sales, Marketing, and Census (And What You Can Do About It!)

We look forward to welcoming you to the 2026 LeadingAge South Carolina Annual Conference & Trade Show this March. How “Internalized Ageism” Impacts Sales, Marketing, and Census (And What You Can Do About It!)
A 90-year-old walks in, looks around and says, "I could never live with all these old people!" and leaves. That's internalized ageism, which plays an outsized role in marketing and selling to seniors. In this eye-opening presentation, 3rdThird Marketing will help you better understand the psychological triggers behind internalized ageism and how it shapes buying decisions. It includes real-world videos of focus group prospects reacting to different types of senior living marketing advertisements and presents conceptual alternatives that generate better results and boost response.

Presented by 3rdThird Marketing, AZ

"Idea Exchange"

Attendees are encouraged to be prepared to talk about 3 things they believe their community is doing really well within the marketing/sales areas and 3 things that they would like to figure out ways to improve. 

Registration Details

Registration Deadline: Friday, August 29, 2025

Please email your completed registration form to [email protected] while your payment is being processed to reserve your spot.

You may also request an invoice from Beth Bouknight at the same email.

Make checks payable to: LeadingAge South Carolina
Mail to:
LeadingAge South Carolina
3022 South Morgan Point Road #250
Mt. Pleasant, SC 29466

Contact:
[email protected]
www.leadingagesc.org